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1907798455

Money, Real Quick: Kenya's Disruptive Mobile Money Innovation

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Product Description

This book tells a tale of innovation, disruption, and transformation. Mobile money, e-money, e-float, e-wallets, mobile banking, however you characterise it, is not just a cool app. It s a killer app, the first for mobile phones in the developing world. It s also a disruptive innovation that threatens incumbent businesses and is sparking new business formation and entrepreneurship. Nowhere is this mobile money phenomenon more prevalent and successful than in Kenya. In five years, 19 million Kenyans, more than 70% of the adult population, have signed up for mobile money services. Fifteen million are customers of M-PESA ( M for Mobile and pesa means money in Swahili). Now, one out of every two people in the world who sends money over a mobile phone is a Kenyan. Mobile money is the rare case in which an African country is the global market leader and an exporter of innovation.

Product Specifications

Author
  • Nicholas P Sullivan
  • Tonny K Omwansa
Binding
Paperback
EAN
9781907798450
EANList
  • 9781907798450
ISBN
1907798455
ItemDimensions
  • 776
  • 492
  • 46
  • 44
Label
Balloon View Ltd
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
Balloon View Ltd
NumberOfPages
192
PackageDimensions
  • 79
  • 764
  • 49
  • 488
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2012-11-27
Publisher
Balloon View Ltd
Studio
Balloon View Ltd
Title
Money, Real Quick: Kenya's Disruptive Mobile Money Innovation
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US
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